5 Ways to Build Community and Boost Engagement on Your Website

Do you have a website? If so and you’re anything like us, we’re pretty sure that you’re constantly looking for ways to draw more traffic to your website. After all, the more people who know that your website is out in cyberspace, the greater chance you have of growing your audience. This is always a good thing whether you’re promoting a business, marketing a product or simply showcasing some of your own gifts and talents.

If you’d like to know about some of the things that you can do in order to build up your online community and also boost engagement on your website, we have provided you with a list of five proven tips below:

Have a great looking website. The best way to attract people to your website is to have a great looking one. Make sure that it’s modern, that it has a color palate that is pleasing to the eye and that it’s interactive. Also, make sure that you thoroughly test the functionality of the site. Your links need to work, there needs to be plenty of bandwidth and your plugins should not have an errors.

Post amazing content. A website is only as good as its content. That’s why you need to make sure that you feature some amazing information on yours. First, have a blog that has original content on it. It’s a good idea to update your copy no less than once a week. Secondly, if you are not someone who is a natural writer or you don’t have the time, either hire a ghostwriter or go onto your social media platforms to ask for guest contributors. It will help to keep the content fresh and it’s also a smart way to network with others.

Feature videos. Although it’s always a good idea to have good copy on your website, something else that you should do is post some videos onto it as well. It can either be posts from websites like YouTube or TED that you feel are relevant to your site and your audience, or you can even make your own videos. That’s definitely a surefire way to keep individuals engaged.

Communicate with your visitors. Some of the most popular websites are ones that feature a comment section on it. In fact, if you’ve ever noticed the comment logs, sometimes they can be just as (if not more) entertaining than the websites themselves. That’s because it’s always interesting to hear what others have to say. So, don’t forget to provide a place for your visitors to comment on one of the pages of your site as well. And also be sure to respond to some of their statements. That is a great way to provide a personal touch.

Do some giveaways. Say that you recently downloaded some business directory software and you’re looking for a way to get more people connected to you as a direct result. Something else that can help you to accomplish that goal is to host a couple of giveaways every few months. Whether it’s discounts, product with your logos or gift cards, it’s something that will keep people coming back to your site time and time again. Good luck!

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