Millennials are considered to be the most influential customers in the 21st-century market; 55% of which are said to be connected to their electronic devices several times a day. Moreover, according to Accenture 2013, this generation alone spends about $600 billion annually on online products and services. With these suggestive results, there’s no doubt that if a business wants to succeed, they have to develop a branded site that will appeal, interest, or intrigue this generation. But, how can you do it?
Be a minimalist.
Many organisations, especially the starting and small ones, struggle with making a site that sells to the millennials, especially since these people follow quickly changing trends. However, with the growing number of websites with different layouts, processes, etc., this generation is only too willing to have something simple for a change. Minimalism, which is thought to be cold and boring, is becoming more and more appealing amidst the clatter and noise that’s common in a 21st-century lifestyle.
Statistics have shown that about 80% of millennial users own, and extensively use, a smartphone. If you’re one of those designers who are serious about driving millennial users towards your website, then you’ve probably already used a mobile-first approach, making it possible for them to access your pages easily and seamlessly on their tablets and mobile devices. With a mobile-responsive design, you can easily draw the large number of people who prefer to use their mobile devices than use their desktops.
Perhaps, the biggest difference between how people connect to brand websites in the past and present, is how much they are aware of web processes and how high they’ve set their expectations for these sites. Millennial users want brands to be responsive to their needs, and wants, in real-time. They do not want “yesterday’s news today”. To make this happen, designers have to think of including flexible layouts, flexible media, and media queries. The professional web design agency Sydney understands the importance of using website responsiveness to drive traffic to a website, as well as increasing the conversion rates on a website; thereby, making sure that they design any website using a responsive layout.
Allow self-service solution.
Millennials often boast about being tech-savvy. After all, they are raised at the time when computers and the internet are a dominant part of their world. They are very used to “instant gratification” and, as a result, want customer service to as easy as one click. A self-service approach usually appeals to them because talking to a customer support or assistant is a hassle that they are not interested in experiencing unless absolutely necessary.
Add a “Call to Action” button.
Add a call to action to your website that the millennial user can easily see; include active and monitored forums and community discussions that they can visit when they have a question. Putting up FAQs, tutorials, and troubleshooting suggestions are also helpful.
Understanding the millennial user experience requirements is not that hard. By studying the trends and adjusting your website accordingly, you’ll be able to reach to the large community of millennial online users and consumers.