Colours are special – whether you’re trying to find a good packaging for your product, a great logo for your company, or a wonderful and attractive scheme for your website, you have to pay attention to the colours, because they mean a lot. In fact, colours are so important that it may mean the difference between success and failure.
This is because there’s a specific psychology behind colours; it is, in fact, an important part of marketing because even different hues and shades of the same colour could have a very different impact. Have you ever wondered how to design your online business to get the maximum results? Here’s how to select the ideal colours for your website.
The psychology of colours
There’s a reason why companies such as Coca-Cola use red – it’s a bold colour, full of confidence, heat, seduction, and aggressiveness. It works great for a soft drink company, but it wouldn’t work at all for a hospital or insurance company. There’s a psychology behind the colours, and you need to understand what effect the various colours have on your target demographic.
Your target audience
Girls and boys may prefer pink and blue respectively – and whilst this view is outdated, it is true that men seem to like brighter colours whilst women prefer more subdued tones. It’s just an example of how important your colours could become if you’re targeting high women’s fashion or selling car accessories. Blue inspires trust, yellow appears chirpy and bright, green stands for wealth and health and grey is quite neutral. Do research on your target audience, your brand, and see which colours fit best, as recommended by web design Oxford specialists from Xist2.
Get the general idea – the dominant colour
You want the dominant colour to fit with your brand. Dominant colour does not mean that it has to be applied everywhere; only where the visitor of the website is bound to go – such as a menu or phone number.
You need accent colours to liven the place up. Whilst mixing hues may seem scary, it’s easy if you use a colour matching tool. There are plenty to be found online.
Use the background colour to fill empty space. It should be soothing and attractive – think of wallpaper in a house.
Never make the mistake of choosing the colours of your website based on your favorite colour, or based on that little voice inside your head that you call instinct or gut feeling – base your decision on solid research of your target market and the psychology of colours. Match the dominant colour with your brand, and use accents you know the target audience will appreciate. Use a background colour that sets the appropriate mood. Study the colours carefully and play around with them – your website’s success may very well depend on them.
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